Best Broadcast Multiple Choice Questions & Anwers

51) Which advertising medium has the advantage of low costs, flexibility, and effectiveness?
  A. Radio
  B. Television
  C. CD-ROMs
  D. Video

 Ans:A
52) What advertising medium typically runs for four to six minutes and is used to showcase a property to prospects before they visit?
  A. Radio
  B. Television
  C. CD-ROMs
  D. Video
Ans:D
53) What type of advertisement is most successful when it is visual, grabs attention, and has an identity all of its own?
 
  A. Radio
  B. Television
  C. CD-ROMs
  D. Video
Ans:B

54) Broadcast faxing is:
 
  A. an excellent saturation medium that can enhance a message with visuals.
  B. used to get a message to a number of prospects at the same time.


  C. a system in which the hospitality firm gives selected travel intermediaries or other target markets a special fax number they may call to receive its latest information at any time.
  D. a high-quality presence that can quickly provide new information to consumers.
Ans: B

55) Which of the following is an advantage of Internet advertising?

  A. High saturation
  B. Long shelf life
  C. Quick updates
  D. Highly targeted
Ans: C

56) Video brochures have a higher storage capacity than CD-ROMs.

  A. True
  B. False
Ans:B

57) Travel services on the Internet serve as an online directory of properties.
 
  A. True
  B. False
Ans:A
58) Television advertising is expensive as hotels must pay for both airtime and production.

  A. True

  B. False
Ans:A
59) It is important to determine audience demographics and develop targeted ads when advertising on television.

  A. True
  B. False
Ans: A
60) The Internet is an inherently interactive medium, so it isn’t necessary for a property Website to build in interactivity.
A. True
  B. False
Ans: B

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