Monday 31 August 2015

Most Recently Asked Broadcast Multiple Choice Questions & Anwers

31) Sometimes a radio manager, seeing a weakness in a rival station, will:
 
  A. Adopt that station's format, hoping to do it better and lure away listeners
  B. Exploit the weakness through an aggressive negative-advertising campaign
  C. Avoid using the same music format, fearing that it may be inherently weak
  D. Try to develop a network of spies within the rival station to make it weaker
  E. None of the above
Ans: A

32) Media corporations are said to be seeking synergy when they:
 
  A. Replace their accounting firms with in-house auditors
  B. Break ground for broadcast stations in new locations
  C. Sell off stations to avoid violating FCC ownership rules
  D. Get into carriage battles with local cable systems
  E. Acquire companies that can work together in creative ways
Ans: E

33) The TV program credited with (or blamed for) making profitability mandatory in news is:
 
  A. PBS' McNeil-Lehrer News Hour
  B. CBS' 60 Minutes
  C. CNN's Anderson Cooper 360
  D. ABC's 20-20
  E. CNBC's The News with Brian Williams
Ans: B

34) Networks and their affiliates have argued over how much a network has to pay a station in:
 
  A. Licensing fees
  B. Barter minutes
  C. Compensation (comp.)
  D. Accounting credits
  E. Advertising funds
Ans: C

35) One major breakthrough in the development of the personal computer was the addition of icons and visual links to replace text-based commands in the computer's operating system. This innovation was called:
 
  A. Pulse Code Modulation
  B. Quantization
  C. Graphic User Interface (GUI)
  D. Sampling
  E. Data Storage
Ans: C

37) The number of local TV stations in the country from which newscasts flow is about:
 
  A. 600
  B. 800
  C. 1,000
  D. 300
  E. None of the Above
Ans: B

38) In order to describe the speed of bits flowing in data streams, engineers refer to "bit rates," which are measured in:
 
  A. Frequencies
  B. Cycles
  C. Hertz
  D. Bits per Second (bps)
  E. Bytes (kilo, mega, giga)
Ans: D

39) The term "bit" is formed by compressing two terms; they are:
 
  A. Binary, Digit
  B. Binary, Terminal
  C. Basic, Intelligence
  D. Broadcast, Digital
  E. None of the above
Ans: A

40) On average, TV-news salaries are very low, starting at little more than:
 
  A. $18,000 a year
  B. $700 a week
  C. $20,000 a year
  D. $1,500 a month
  E. $25,000 a year
Ans: C

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