Monday 31 August 2015

Page 5 Broadcast Online Quiz Questions And Answers

41) The Swedish engineer whose design was to rethink analogous waves of energy in terms of dots and dashes was:
 
  A. Harry Nyquist
  B. Claude Shannon
  C. Warren Weaver
  D. John Mauchly
  E. J. Presper Eckert
Ans: A

42) Overall, the largest sector of U.S. broadcast journalism today is:
 
  A. Public-Radio News
  B. Syndicated Radio News
  C. Network TV News
  D. Local TV news
  E. Local Radio News
Ans: D

43) The only true broadcasters in the U.S. system are:
 
  A. Fiber-Optics Webs
  B. Broadcast Networks
  C. Cable Systems
  D. Local Stations
  E. Internet Sites
Ans: D

44) One tool that many radio stations use to analyze the timing and competitiveness of their programs is the:
 
  A. Music Chart
  B. Hot Clock
  C. Playlist
  D. Computer
  E. Newsletter
Ans: B

45) A fundamental change from the 1970's is that big-time television today no longer has:
 
  A. News divisions as "loss leaders"
  B. African-American correspondents
  C. Assignment desks
  D. Labor unions
  E. Foreign bureaus
Ans: A

46) The broadcast industry rests on a three-legged stool of these economic factors:
 
  A. Station, Station Group, Network
  B. Broadcaster, Producer, Advertiser
  C. Revenue, Payroll, Profit
  D. Researcher, Producer, Marketer
  E. Broadcaster, Audience, Advertiser
Ans: E

47) This part of the personal computer is important because it translates software applications for the CPU.
 
  A. Operating System (OS)
  B. Storage Memory
  C. Random Access Memory (RAM)
  D. Floppy Disk Drive
  E. Mouse
Ans: A

48) In the basic transaction in commercial broadcasting,
 
  A. Consumers buy programs directly from networks
  B. Advertisers sell their products to audiences
  C. Advertisers buy shows from production companies
  D. Networks buy programs from affiliated stations
  E. Broadcasters sell their audiences to advertisers
Ans: E

49) Unlike most countries, the United States began early to allow broadcasting to operate as:
 
  A. A national treasure
  B. Private enterprise
  C. An arm of government
  D. The chief entertainer
  E. None of the above
Ans: B

50) If a TV network broadcasts a female-oriented sitcom when its top rival is airing a pro football game, that's usually called:
 
  A. Evasive Action
  B. Audience Raiding
  C. Hammocking
  D. Block Tentpoling
  E. Counterprogramming
Ans: E

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