11. What of the following is production related procurement?
A ) Office supplies.
B ) Raw materials.
C ) Information systems.
D ) Furniture.
E ) None of the above.
Ans: B
12. In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship.
A ) Low Tech, High Touch, Personal
B ) Low Tech, High Touch Transactional
C ) High Tech/Low Touch, Automated
D ) High Tech/Low Touch, Personal
E ) None of the above.
Ans: A
13. In a market where there are transactional relationships where technology will not feature in the development of these relationships, this is known as a ______ relationship.
A ) Low Tech, High Touch, Personal
B ) Low Tech, High Touch Transactional
C ) High Tech/Low Touch, Personal
D ) High Tech/Low Touch, Automated
E ) None of the above.
Ans: B
14. Of the following website functions, which is the most important?
A. Having free reports, downloads, etc
B. Describing the services your company provides
C. Capturing email addresses of visitors
D. Having contact information on every page
Ans: C
15. The best way to promote a business with social media is
A. To advertise your company, services and products
B. To collect as many contacts as possible
C. Offer a lot of helpful and free information
D. Invite potential clients to visit your website
Ans: C
16. On page search engine optimization refers to
A. Programming keywords into a website
B. Evaluating each page of a website for design
C. The amount of links coming into your website
D. The number of search engine sites a website is submitted to
Ans: A
17. The best way to improve search engine ranking is with
A. Video
B. A blog
C. Having at least 500 words of text per page
D. Using a lot of graphics per page
Ans: B
18. The main objective to branding is which of the following?
A. To have potential customers recognize your logo and marketing materials B. To earn trust from your customers
C. Promotional materials that match and coordinate
D. Having a unique tag line
Ans: B
19. Which of the following marketing techniques are most likely to pay you?
A. Pay per click advertising
B. Using social media marketing strategies
C. Posting press releases
D. Article marketing
Ans: D
20. When is it most ideal to send a press release?
A. Only when there is "big news" happening
B. Only around the holidays
C. When news seems to be slow
D. Tuesday through Thursday for anything newsworthy
Ans: D
A ) Office supplies.
B ) Raw materials.
C ) Information systems.
D ) Furniture.
E ) None of the above.
Ans: B
12. In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship.
A ) Low Tech, High Touch, Personal
B ) Low Tech, High Touch Transactional
C ) High Tech/Low Touch, Automated
D ) High Tech/Low Touch, Personal
E ) None of the above.
Ans: A
13. In a market where there are transactional relationships where technology will not feature in the development of these relationships, this is known as a ______ relationship.
A ) Low Tech, High Touch, Personal
B ) Low Tech, High Touch Transactional
C ) High Tech/Low Touch, Personal
D ) High Tech/Low Touch, Automated
E ) None of the above.
Ans: B
14. Of the following website functions, which is the most important?
A. Having free reports, downloads, etc
B. Describing the services your company provides
C. Capturing email addresses of visitors
D. Having contact information on every page
Ans: C
15. The best way to promote a business with social media is
A. To advertise your company, services and products
B. To collect as many contacts as possible
C. Offer a lot of helpful and free information
D. Invite potential clients to visit your website
Ans: C
16. On page search engine optimization refers to
A. Programming keywords into a website
B. Evaluating each page of a website for design
C. The amount of links coming into your website
D. The number of search engine sites a website is submitted to
Ans: A
17. The best way to improve search engine ranking is with
A. Video
B. A blog
C. Having at least 500 words of text per page
D. Using a lot of graphics per page
Ans: B
18. The main objective to branding is which of the following?
A. To have potential customers recognize your logo and marketing materials B. To earn trust from your customers
C. Promotional materials that match and coordinate
D. Having a unique tag line
Ans: B
19. Which of the following marketing techniques are most likely to pay you?
A. Pay per click advertising
B. Using social media marketing strategies
C. Posting press releases
D. Article marketing
Ans: D
20. When is it most ideal to send a press release?
A. Only when there is "big news" happening
B. Only around the holidays
C. When news seems to be slow
D. Tuesday through Thursday for anything newsworthy
Ans: D
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