Friday 4 September 2015

Most Recently Asked PPC Multiple Choice Questions And Answers

41) For a website selling books, which is not an effective negative keyword?
 
  A. Free
  B. Phone
  C. Yellow
  D. Buy
  E. Club
Ans: D

42) What is one thing that WILL NOT improve an ad or keyword's CTR?
 
  A. Improving the landing page.
  B. Adding negative keywords.
  C. Setting match types for your keywords.
  D. Creating multiple ad variations and letting Google decide what ad is best to show.
Ans: A

43) ______ keywords only show your ad when the precise phrase is used in the search query – without any other words before, between, or after.
 
  A. Phrase match
  B. Precision match
  C. Negative match
  D. Exact match
Ans: D

44) The formula for a PPC conversion rate is:
 
  A. conversions / clicks
  B. conversions / impressions
  C. conversions + clicks
  D. conversions + impressions
  E. (conversions + clicks) / impressions
Ans: A

45) Which of the following actions cannot be performed from the 'Keywords' tab?
 
  A. Edit your cost-per-click (CPC) bids
  B. Check to see whether a keyword is showing ads
  C. Edit your AdWords ad text
  D. Pause individual keywords from showing ads
Ans: C

46) True or False. Advertisers who have been with AdWords for many years don't need to optimize their accounts.
 
  A. True
  B. False
Ans: B

47) When editing a campaign's properties you CAN NOT do the following:
 
  A. Set what language you want your ads to show in.
  B. Set a daily budget.
  C. Set a specific location to show your ads in.
  D. Set the bids for all your keywords.
Ans: D

48) Which of the following is not a way in which you can fine tune your ads for search targeting?
 
  A. Target specific locations and languages.
  B. View the keywords that your competitors use.
  C. Choose keywords that are highly relevant for your product or service.
  D. Use keyword-match types.
Ans: B

49) Which of the following IS NOT a keyword status option.
 
  A. Paused
  B. Active
  C. Clicked
  D. Deleted
Ans: C

50) True or False. With AdWords CPC advertising an advertiser pays each time an appears on Google.
 
  A. True
  B. False
Ans: B

More Questions & Answers:-
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