Below are some important Search Engine Marketing interview questions which are asked in most MNC company interviews for beginners or professionals.
11. What information does Search Engine Visibility offer that is not currently available?
No other book explains how to create a search-engine friendly web sites. Shari is famous for understanding how to incorporate search engine optimization in a site from the very beginning.
Search Engine Visibility ties web site design, site usability, and search engine marketing with long term business goals. The book focuses on quality, qualified web site traffic, not a large volume of hits that do not benefit a firm's bottom line.
Also, Search Engine Visibility is the best practices book on search engine marketing.
12. I would like to schedule you as a speaker. What topics do you currently speak about?
Glad you asked. I like speaking engagements, especially since I used to teach at two major universities. Some of the topics I cover are:
? Understanding search engine marketing
? Search-engine friendly web site design
? Successful site architecture
? Optimizing Flash and non-HTML content
? Search engine visibility and usability
? Web copywriting for search engine visibility
Some of these topics are available as 1-hour seminars, tutorials, and training.
13. Where can I purchase Search Engine Visibility?
Search Engine Visibility can be purchased directly from my publisher, New Riders. You can also go to other well-known book stores such as Amazon, Barnes & Noble, and Borders.
14. How important is web site traffic vs web design?
No amount of web design will overcome the lack of traffic for a website, or lack of content on pages. With web analytics, we can determine how many visitors you've had and what they looked at, and for how long. What you find is, the real challenge is getting relevant visitor traffic to begin with. And then even within the web site, the next challenge is to appear credible
15. Is not SEO just about meta-tags and submissions?
It used to be. Back in the earlier days of search, AltaVista used meta-tags to index a site with keywords in the meta-tags section of a page. Then you would submit it and have a reasonable chance of being listed. However, it was soon evident that this could be abused (with meta-tag stuffing, spamming etc) and also not very useful as users would get to a legitimate site and not find the pages they were looking for. Google and other search engines followed with algorithmic criteria that made the search experience much more relevant.
16. What is the difference between email marketing and search engine marketing?
Email marketing is used much differently than search marketing. Email can be used for demand creation, and as a friendly notification of the products and services you provide. Search marketing is more efficient for acquiring visitors, and is based on the premise that the visitor is looking for what you offer.
17. What is the difference between Pay-Per-Click (PPC) and Pay-For-Inclusion (PFI)?
PPC is much like advertising, and are those links that come up when you enter a keyword in a search field. Also known as sponsored links or recommended links, the advertiser pays a fee to the search engine every time it is clicked on. PFI is more like paying for a web site to immediately be considered for indexing. Using PPC and PFI can significantly increase the number of visitor you get. You can help you with both.
18. What is a natural search?
Also known as an organic search, these are the search results that most people think of when they use a search engine. Unlike a sponsored link or a paid for placement, natural search results get presented as a direct result of the search engine's indexing and search algorithms. Usually you do not pay for a natural search listing.
19. What is the Return on Investment (ROI) justification?
When using professional consultants, the justification is abundantly clear - without properly executed online marketing, your web site will only be a marketing expense rather than a marketing weapon. With professional online marketing services, we have seen return on investment payback in as little as 3-6 months.
20. Why is search engine optimization and marketing so important?
For return on investment, search engine optimization and marketing is unsurpassed - it will deliver much larger numbers of new, qualified and targeted traffic to your website over the long term than any other marketing strategy. You can expect traffic to grow anywhere from 50% to 1000% after an implementation. One thing is for sure - without it done right, expect little traffic except from spiders attempting to index your pages!
11. What information does Search Engine Visibility offer that is not currently available?
No other book explains how to create a search-engine friendly web sites. Shari is famous for understanding how to incorporate search engine optimization in a site from the very beginning.
Search Engine Visibility ties web site design, site usability, and search engine marketing with long term business goals. The book focuses on quality, qualified web site traffic, not a large volume of hits that do not benefit a firm's bottom line.
Also, Search Engine Visibility is the best practices book on search engine marketing.
12. I would like to schedule you as a speaker. What topics do you currently speak about?
Glad you asked. I like speaking engagements, especially since I used to teach at two major universities. Some of the topics I cover are:
? Understanding search engine marketing
? Search-engine friendly web site design
? Successful site architecture
? Optimizing Flash and non-HTML content
? Search engine visibility and usability
? Web copywriting for search engine visibility
Some of these topics are available as 1-hour seminars, tutorials, and training.
13. Where can I purchase Search Engine Visibility?
Search Engine Visibility can be purchased directly from my publisher, New Riders. You can also go to other well-known book stores such as Amazon, Barnes & Noble, and Borders.
14. How important is web site traffic vs web design?
No amount of web design will overcome the lack of traffic for a website, or lack of content on pages. With web analytics, we can determine how many visitors you've had and what they looked at, and for how long. What you find is, the real challenge is getting relevant visitor traffic to begin with. And then even within the web site, the next challenge is to appear credible
15. Is not SEO just about meta-tags and submissions?
It used to be. Back in the earlier days of search, AltaVista used meta-tags to index a site with keywords in the meta-tags section of a page. Then you would submit it and have a reasonable chance of being listed. However, it was soon evident that this could be abused (with meta-tag stuffing, spamming etc) and also not very useful as users would get to a legitimate site and not find the pages they were looking for. Google and other search engines followed with algorithmic criteria that made the search experience much more relevant.
16. What is the difference between email marketing and search engine marketing?
Email marketing is used much differently than search marketing. Email can be used for demand creation, and as a friendly notification of the products and services you provide. Search marketing is more efficient for acquiring visitors, and is based on the premise that the visitor is looking for what you offer.
17. What is the difference between Pay-Per-Click (PPC) and Pay-For-Inclusion (PFI)?
PPC is much like advertising, and are those links that come up when you enter a keyword in a search field. Also known as sponsored links or recommended links, the advertiser pays a fee to the search engine every time it is clicked on. PFI is more like paying for a web site to immediately be considered for indexing. Using PPC and PFI can significantly increase the number of visitor you get. You can help you with both.
18. What is a natural search?
Also known as an organic search, these are the search results that most people think of when they use a search engine. Unlike a sponsored link or a paid for placement, natural search results get presented as a direct result of the search engine's indexing and search algorithms. Usually you do not pay for a natural search listing.
19. What is the Return on Investment (ROI) justification?
When using professional consultants, the justification is abundantly clear - without properly executed online marketing, your web site will only be a marketing expense rather than a marketing weapon. With professional online marketing services, we have seen return on investment payback in as little as 3-6 months.
20. Why is search engine optimization and marketing so important?
For return on investment, search engine optimization and marketing is unsurpassed - it will deliver much larger numbers of new, qualified and targeted traffic to your website over the long term than any other marketing strategy. You can expect traffic to grow anywhere from 50% to 1000% after an implementation. One thing is for sure - without it done right, expect little traffic except from spiders attempting to index your pages!
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